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Jennifer Lopez Announces New Skincare Line “JLO Beauty”

Jennifer Lopez Announces New Skincare Line “JLO Beauty”

If there is one celebrity who looks like they bathe in the Fountain Of Youth daily, it’s Jennifer Lopez. The 51 year old diva and mother of two is known for literally for her signature glow and always leaves us with the question of how it’s possible to look that effortlessly beautiful every single day. But after years of patiently waiting, we’re finally closer to learning her youth-preserving skin-care secrets.

Last night, the performer announced the launch of her first beauty brand, J.Lo Beauty. The skincare line will be launching on January 1st. “This isn’t just a passion project, it’s a 30-year dream,” Lopez wrote in her Instagram caption.”I can’t wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21.” In the promotional clip for the launch, the singer posed in the water, showing off her iconic glow on her face and body. She also shared the hashtag #BeautyHasNoExpirationDate.

Specific details on exactly what Lopez is launching still haven’t been shared, but she encouraged fans to sign up on the J.Lo Beauty website for early access to the launch on 12/8. Naturally, Instagram users are already cooking up their own theories on what’s coming from the new celeb-owned brand. “Body glow is definitely a thing u first think of when u think of JLO here for it!” one commenter wrote. “Is it spray SPF? I know that sounds weird but I heard her stylist sprays SPF on her for a glow for red carpets, and the bio says beauty has no expiration…like aging (from the sun),” another predicted.

While the nitty-gritty of her new skincare line is still unknown, we can tell from the hype surrounding the launch that — whatever it is — Lopez’s fans are going to love it.

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The singer/actress first revealed that she was working on a skin-care line in 2018 but said that she was taking her time to make sure she got it right. “I’ve been working on it for a long time because I don’t want to put [just] anything out,” she said.

Hey, at least we’ll have something shiny and glowy to start the new year with, right?

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